SUPER : The Cylons were created by Man.
Ext.space - Armistice Station
A tiny SPACE STATION hangs in the deep void.
SUPER : They were the product of a desire to make life easier
on the planet Kobol.
A small COLONIAL TRANSPORT glides into frameand toward a docking station...
There are no other ships or planets visible.
From Battlestar Galactica, SEASON ONE, Episode 01
A solid brand must have a purpose. Season One’s is to create foundations for brands or initiatives, in ways both creative and durable.
WHY THE NAME SEASON ONE? THE TV SERIES METAPHOR FELT INVITING.
- Because TV series are the most modern and global storytelling tool today, at a time when brands are asked to tell stories and produce interesting content
- Because success (and profit) of TV series is measured in their longevity, just like brands.
- Because, like successful brands, they evolve over time, are managed by teams and need strong explicit foundations : a recognizable cultural universe, a bible of characters and filming guidelines.
Season One’s name encapsulates four different beliefs: that a brand should be constructed like a continuity of storytelling episodes; that there are no season two, five or seven, without a strong Season One ; that the creativity of its strategic foundations is essential; and that they should be formalized upfront in inspiring ways. Like good running shows.
SEASON ONE WANTS TO BE SYNONYM OF CREATIVE, FRESH AND DURABLE BRAND BEGINNINGS.