EPISODEFOUR

“Why!?”

SUPER : The Cylons were created by Man.

Ext.space - Armistice Station
A tiny SPACE STATION hangs in the deep void.

FADE OUT

SUPER : They were the product of a desire to make life easier
on the planet Kobol.

A small COLONIAL TRANSPORT glides into frameand toward a docking station...
There are no other ships or planets visible.

From Battlestar Galactica, SEASON ONE, Episode 01

A solid brand must have a purpose. Season One’s is to create foundations for brands or initiatives, in ways both creative and durable.

WHY THE NAME  SEASON ONE? THE TV SERIES METAPHOR FELT INVITING.

  • Because TV series are the most modern and global storytelling tool today, at a time when brands are asked to tell stories and produce  interesting content
  • Because success (and profit) of TV series is measured in their longevity, just like brands.
  • Because, like successful brands, they evolve over time, are managed by teams and need strong explicit foundations : a recognizable cultural  universe, a bible of characters and filming guidelines.

Season One’s name encapsulates four different beliefs: that a brand should be constructed like a continuity of storytelling episodes; that there are no season two, five or seven, without a strong Season One ; that the creativity of its strategic foundations is essential; and that they should be formalized upfront in inspiring ways. Like good running shows.

SEASON ONE WANTS TO BE SYNONYM OF CREATIVE, FRESH AND DURABLE BRAND BEGINNINGS.