Insects rub their antennae against those of their peers : they exchange knowledge of where new sweet flowers are… We rubbed ours with innovative and successful clients, imaginative creative, trend or research agencies promoting new operating models. We grew. They grew. It was a good year.
- Business. A double digit expansion in sales. A result of our diversification and our use of creative partners to produce advertising and BtoB communication, for Firmenich and health brand Kot.
- Innovation. Independent strategic planning is right at the crossroad. We were thrilled to partner with talented hotshops in Barcelona (Lovebite) and Paris (Ham & Juice) ; to participate in new forms of consumer research & interactions (with Seek in San Francisco, for one); to collaborate with digital agencies (Wide) promoting new models in CRM, Big Data, e-commerce and beyond.
- Luxury and premium products. It is still our forte with new business won on Beauty Prestige International, BMW, Thierry Mugler, Puig, Gucci, Coty & Lancaster, directly or through established high end (and excellent) agencies like Mazarine/Mlle Noï, SelectNY and JWT.
- We liked. All our assignments, they were all inspiring. A special mention for our San Francisco Fall assignment : a successful biotech company, edgy mindsets and processes, a rich branding experience with collaborative spirit elevated to next level, and a go-to-market timing worth of the Guinness Book ! It rocks.
The story is still beginning. To the third episode.